Marketing Approach

Expertise. The sale of a significant home is truly noteworthy. To represent a home of distinction requires highly-qualified professionals with global reach and local expertise.

Local Expertise

Our network of local real estate professionals apply their local market knowledge to create a comprehensive and customized plan for a home that takes into consideration all avenues of marketing: print, digital, public relations, advertising and social media. To guide them in this we have a team of brand marketing experts that stand ready to offer assistance and insight, and an array of tools and resources they can tap into.

As Sotheby’s International Realty Canada professionals we are proud of the level of service we provide. We understand the unique value of your property and will develop a marketing plan that will provide the attention and exposure it deserves.


Distinctive Marketing Plan

Focusing on the unique qualities of your property, we tell the story of your home across a variety of customized marketing initiatives which may including print, digital and public and media relations programs.


Digital Marketing

Each property will receive online exposure on sothebysrealty.ca, luxuryrealestate.com and sothebysrealty.com, as well as on a number of other highly trafficked sites including those of New York Times Wall Street Journal and International Herald Tribune


Customized Marketing

We have an experienced in-house team that can create unique and high-impact marketing materials to complement our sales approach for attracting qualified buyers to your home.


Public Relations

Every home has a story to tell. Working closely with a distinguished public relations firm you can gain additional international exposure for your property in some of the world’s most respected publications.

Our Promise to You

Through excellence and dedication, we strive to provide our clients with successful and rewarding experiences. Our team of professionals market and sell quality properties by providing access to the most powerful brand and network in the real estate industry while always acting in the best interest of our clients.


Global Network

We have access and exposure to over 9000 sales associates in 500 Sotheby’s auction and real estate offices in key residential and resort markets in over 30 countries. Our online distribution regularly receives number one placement on Google and other search engines with over 3 million monthly page views.


Home Selling Strategies

The powerful global marketing and referral resources of Sotheby’s International Realty, combined with our sophisticated marketing programs, provide effective marketing strategies for sellers and aspirational motivation for our buy.


Print Marketing

Clients may benefit from exclusive corporate rates and prime placement in local, national, and international publications including but not limited to: International Architecture and Design, Robb Report Collections, Preview Magazine, New York Times, Globe and Mail, Reside Magazine.


Network Marketing

In addition to the various print and digital media opportunities available through our agents, your property may be showcased in our network of Canadian and international offices. These offices serve as hosting environments for several private and public functions that attract diverse and qualified buyers.